2023 Instagram algorithms: your ultimate guide to increase your reach to the right audience

2023 Instagram Algorithms

It’s no secret that Instagram algorithms are a crucial factor in how your content is discovered and consumed on the platform. In 2023, these Instagram algorithms have become even more sophisticated, leading to a shift in the way we approach content creation, engagement, and overall Instagram strategy. 

In this article, we’ll delve into the key changes to 2023 Instagram algorithms and offer practical advice to help you navigate these new waters.


Table of contents:

  1. Understanding Instagram Algorithms: A Recap
  2. 10 Expectations From Instagram Algorithms 2023
  3. 4 Practical Advice for 2023 Instagram Algorithms
  4. Final Thoughts
  5. Frequently asked questions 

Understanding Instagram Algorithms: A Recap

Before we dive into the changes in Instagram algorithms in 2023, it’s essential to have a basic understanding of how Instagram algorithms worked. Essentially, Instagram algorithms are computer programs designed to learn your behavior on the platform and tailor your experience to your interests. 

Instagram algorithms aim to personalize users’ feeds based on their interests, behaviors, and activity on the platform. The algorithm determines which posts are displayed first and how often they will appear. There are five primary factors that influence the algorithms: interest, recency, relationships, frequency, and following.


  • Interest: the Instagram algorithm tries to understand what you like by analyzing your likes, comments, and overall engagement metrics for various posts. This includes the hashtags you use, captions, and the types of content you post.


  • Recency: The Instagram algorithm considers how recently a post was published when deciding how to rank it. So, older posts are less likely to appear on the first page of Instagram feeds.


  • Relationships: The Instagram algorithm values interactions between users. It will show more content from accounts that you have a history of engaging with, such as commenting or liking their posts.
  • Frequency: Users may see posts from the same account more or less often, depending on how often the Instagram algorithm predicts they want to see this content.
  • Following: Users who follow a lot of accounts may see fewer posts from each account, while users who follow fewer accounts will see more posts from each account.

So, what can we expect from the 2023 Instagram algorithm? Here are some predictions:


1. Crunching the Numbers


One significant change that has affected Instagram algorithms in 2023 is the increased use of artificial intelligence. Thanks to stronger machine learning capabilities, Instagram has improved its algorithms to predict user behavior and create customized experiences.


By analyzing the content that each user interacts with, Instagram’s algorithm can learn what types of posts that user is most likely to engage with. This understanding gives Instagram a more accurate perspective regarding what content to prioritize.


2. Shifting Focus from “Likes” to “Saves”


In 2023, Instagram algorithms started to focus less on likes and more on a user’s save rate. Saves are a more meaningful metric to the algorithm, and they show a deeper level of engagement. When a user saves a post, it indicates that they want to re-engage with the content in the future, making them a highly valuable audience.


To improve your savings rate, focus on creating more evergreen content that’s actionable and valuable. Infographics, tutorials, and how-to guides are great examples of content people are more likely to save.


3. Video Is the Future


Instagram has not only improved its ability to recognize images but has also prioritized videos. In 2023, Instagram is giving more weight to videos and IGTV content when it comes to ranking content. So, if you want to improve your Instagram performance, start focusing more on videos.


If you’re just starting, don’t worry – you don’t need a fancy camera to create great video content! With technological advancements, you can create fun, engaging videos using only your smartphone.


4. More Personalization


Instagram algorithms are getting even smarter in 2023. The platform now offers more personalized content recommendations than ever before, which is beneficial for both users and creators.


Creators can use this newfound personalization feature to deliver more targeted and curated content to their audience. Suppose you know that particular users follow you for beauty tutorials, for example. In that case, you can create more beauty tutorials to satisfy this audience and improve your chances of being recommended to more users with similar interests.


5. Impact of NFTs


Non-fungible tokens (NFTs), including Instagram, are taking the digital world by storm. NFTs are unique digital assets that represent ownership of digital goods such as art, music, and even tweets or Instagram posts.


In 2023, Instagram influencers and artists are embracing NFTs to monetize their content. This growing trend will significantly impact Instagram algorithms because it values the uniqueness and rarity of an asset over popularity alone.

6. More Emphasis on Short-Form Video Content


Video content has been increasingly popular on Instagram in recent years, with the introduction of Instagram Reels and IGTV. In 2023, the Instagram algorithm may place even more emphasis on short-form video content.


Short-form videos are entertaining, engaging, and informative, making them the perfect fit for Instagram. They are also highly shareable, which helps boost engagement on the platform. As a result, Instagram may reward accounts that create and share short-form videos with more visibility in the feed algorithm.

7. The Rise of Influencer Marketing


Influencer marketing has been a popular marketing strategy on Instagram for years. However, in 2023, we may see even more emphasis on influencer marketing as the Instagram algorithm prioritizes accounts with high engagement from their followers.


When influencers encourage their followers to engage with their content, it increases the chances of their posts appearing at the top of their followers’ feeds and reaching more potential new followers. In turn, this translates to increased visibility and revenue opportunities for businesses.


8. The Continued Importance of Engagement


Engagement has always been a vital factor in the Instagram algorithm, and in 2023, we may see increased importance placed on it.


Likes and comments have always been valuable indicators of the engagement and popularity of a post. However, in recent years, Instagram has placed more emphasis on other forms of attention, such as saves and shares.


By measuring multiple forms of engagement, an Instagram algorithm can more accurately gauge the popularity and relevance of a post, making it more likely to appear at the top of users’ feeds.


9. Greater Emphasis on Niche Communities


Instagram has always had a strong focus on connecting niche communities. In 2023, we might see even more emphasis placed on niche communities, with the algorithm prioritizing posts that cater to specific interests or passions.


By connecting users with communities that align with their interests, Instagram can increase engagement and keep users on the platform longer. It also provides businesses with a better opportunity to reach their target audiences.


10. Increased Personalization


Finally, we might expect to see an increase in personalization of Instagram’s algorithms. The platform already personalized feeds based on interests, behaviors, and past activity, but it could become even more personalized in 2023.


For example, we might see algorithms that prioritize types of content, such as posts from friends or family, versus sponsored content. Instagram may also begin customizing feeds based on users’ moods, time of day, and location.


4 Practical Advice for 2023 Instagram Algorithms


So, now that you understand the changes to Instagram algorithms in 2023, how can you use this knowledge to create better content and improve your presence on the platform? Here are some practical tips:


1. Focus on Quality over Quantity


In 2023, your focus should be on creating high-quality content instead of posting as frequently as possible. Instead of pushing out content just to meet your posting schedule, take the time to produce something valuable, engaging, and unique.


Remember, Instagram’s algorithms prioritize content that is rare and exceptional over basic and ubiquitous.


2. Optimise Hashtags


Hashtags are still essential for improving your reach, but in 2023, the focus should be optimizing hashtag usage. You don’t need to use up the maximum number of hashtags if you can’t come up with hashtags that are relevant to your content.


Instead, research the hashtags your audience is using and the hashtags the competition uses. Use a mix of popular hashtags and niche hashtags to increase your chances of discoverability.


3. Get Creative with Your Formats


In 2023, Instagram algorithms will prioritize higher engaging video and IGTV content over static images. As you plan your content, think about how you can repurpose or re-imagine it in video form.


For example, if you’re sharing a recipe, try creating a step-by-step tutorial video or cook-along video. If you run a fashion brand, think about creating a short style tips video.


4. Engage with Your Audience


In the era of AI-powered Instagram algorithms, human interaction is more important than ever. Engage with your audience by responding to comments, running Instagram Live sessions, and reposting user-generated content.


Doing so builds a more engaged following that’s more likely to save and share your content. Plus, you’ll improve your chances of being prioritized by Instagram algorithms.


Final Thoughts


Instagram algorithms, like any algorithm, are always evolving. In 2023, Instagram has made significant changes that favor higher quality content, personalized recommendations, and deeper engagement. Use these practical tips to create more engaging content and improve your chances of being discovered by more users. As the year progresses, keep updated with Instagram’s changes, and stay ahead of the curve.

Frequently asked questions

Q1. What changes can we expect from the Instagram algorithm in 2023?

Ans: There is no way to predict the exact changes that will occur in the Instagram algorithm in 2023. However, we have discussed some ways in this blog previously.

Q2. Will Instagram’s algorithm be harder to “beat” in 2023?

Ans: As Instagram continues to refine its algorithm, it may become more difficult for users to optimize their content to reach a wider audience. However, there will still be strategies that can help users succeed on the platform, which we have gone through in the blog.

Q3. How can I keep up with changes to the Instagram algorithm in 2023?

Ans: Stay up-to-date on industry news and follow experts in social media marketing to stay informed about changes to the Instagram algorithm in 2023.

Q4. Will Instagram’s algorithm change affect how brands advertise on the platform?

Ans: It’s possible that changes to the Instagram algorithm in 2023 could impact how brands advertise on the platform, especially if the algorithm prioritizes certain types of content over others.

Q5. Is it worth investing time and resources into Instagram marketing if Instagram algorithms are always changing?

Ans: Despite changes to the Instagram algorithm, the platform remains a valuable tool for businesses and creators to connect with audiences. As long as users stay adaptable and continue to produce engaging content, Instagram can still be an effective marketing tool.

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